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Vacancies

Marketing Executive Delivered

Location: East Anglia Market: Engineering & Manufacturing

Are you a talented creative with an eye for detail?

Ready for a new challenge? This specialist manufacturer is looking for a talented hands-on professional who would enjoy a varied and broad marketing post.

Why This Company?

With a rich history in their sector, my client has become globally recognised for their quality and expertise. The variety of technical solutions, innovative design and reliability in the market, along with their highly skilled team have contributed significantly to their continued success within the market.

With a senior management team who truly believe in a work-life balance and creating an environment that encourages collaboration and creativity, they have developed a fantastic employee retention rate which has resulted in them delivering record sales.

About The Role

This is a brilliant opportunity for someone who prefers a hybrid working week. Based in Cambridge, the Marketing Executive will work 2 days from home and 3 days in the office.

Working in close partnership with the Marketing Manager, you will be responsible for a diverse range of duties which include:

  • Executing marketing campaigns across both digital (95%) and print (5%)
  • Supporting international distributors with any marketing material requests
  • Updating and creating new product literature
  • Maintaining the content library
  • Writing engaging copy with keyword optimisation in mind for the website, press releases, blogs, email campaigns etc
  • Coordinating and organising event attendance including the design of exhibition stands
  • Using MailChimp to create and deliver targeted e-marketing campaigns
  • Maintaining the WordPress website including updating copy and graphics
  • Designing and updating a range of marketing material be it for exhibitions, brochures, press releases, newsletters etc.
  • Partnering with an external web design agency to play a key role in website redevelopment (WordPress)
  • Deliver a regular company newsletter, ensuring sufficient and interesting content each month
  • Making amends to company brochures using InDesign

About You

We are looking for a creative, hands-on, digitally focussed marketing professional to provide marketing support across the business.

Applicants must have a minimum of 1 year B2B generalist marketing experience, be willing to learn, have great communication skills, and be keen to work in a technology focussed business.

B2C marketing experience would be considered, should you be able to demonstrate your ability to adapt to the B2B space.

Previous experience using Creative Cloud, particularly InDesign and Photoshop would be highly beneficial, as would a good level of written English.

A related education or CIM qualification would be advantageous but not essential, as would any video production experience.

Candidates must enjoy being hands-on – writing copy, retouching graphics, making website amends in WordPress etc.

Interested in this role? Here’s what happens next…

Click the apply button to send us your CV. If we think you’re a great fit for this role, we’ll be in touch in the next couple of days.

Thank you for taking the time to read about this opportunity. We look forward to hearing from you,

Team Mase.

Job Ref: 138-8332

Marketing Executive

Location: Cambridge (2 days per week from home / 3 days in the office)

Keywords: Digital Marketing, Marketing Specialist, Social Media, Marketing Communication, MARCOM, MARCOMS, Marketing Exec, Marketing Executive, Marketing Coordinator, Marketing Advisor, Marketing Officer, Adobe Creative Cloud, InDesign, Photoshop, CMS, Keyword Research, B2B Marketing, MailChimp, Email Marketing, Marketing Officer, Marketing Advisor, Marketing Assistant, CIM, Chartered Institute of Marketing

Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,
Warrington,
WA3 2SH

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

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  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Download CV Template

Interview Preparation

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Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:

THE EMPLOYER

Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.

THE INTERVIEWERS

We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.

YOU

No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  

KNOW YOUR CV

Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.

JOB SPEC

Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.

PREPARE QUESTIONS

Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.

INTERVIEW TIPS

  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine