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Case Studies

The Brief

We were approached by a specialist HVAC manufacturer who are globally recognised for their technical solutions, innovative design and reliability in the market. The client engaged us to find a Marketing Campaign Manager, following various unsuccessful attempts by three other recruitment businesses over several months.

The Process

Initially, we conducted a detailed discussion with the hiring manager to not only understand the requirements but also where other recruiters had fallen short. It was evident early in the conversation, that they needed somebody with a focus on ensuring lead, demand and growth generation campaigns achieved their objectives.

With most marketing positions being relatively generalist, lead generation would typically make up 15-20% of their role and this is where the challenge lay. With such a challenging brief we created a detailed hiring strategy including an advertising and headhunting campaign. We identified organisations within the region with a similar marketing setup and conducted several interviews with potential candidates.

With it being an extremely candidate-driven market and with most not actively looking for opportunities, we spent a large amount of time upselling our client’s business and the opportunity. This resulted in us unearthing two potential candidates.

The Result

After the client had conducted a thorough assessment and initial interviews with both candidates, they invited one to final interview and we were successful in securing an offer. The candidate who secured the position specialised in lead generation campaigns and held twelve years of experience with a direct competitor.

Throughout the clients’ full search process, we were the only recruiter to have put forward a candidate that was of high enough quality to reach a final interview. Having fully understood the client’s needs from the off, delivery was swift and efficient. The successful candidate was offered the position within four weeks of the client initiating our services.

The Testimonial

“Mase Consulting filled a position that the company I have recently joined have been struggling to fill for several months. They did not only fill the position but within a few weeks found a candidate that ticked 90% of the boxes. Great work!”

HR Manager

The Brief

We were approached by a metrology manufacturer to act as a recruitment partner for its Global Marketing Director position based in the UK. The client was a market leader within the instrumentation field and engaged us on a retained search basis after numerous failed attempts at filling the role with other recruiters over the last six months.

The Process

Together, we agreed a detailed hiring strategy including an advertising campaign, headhunting and a comprehensive database search as well as networking our industry contacts. We provided a candidate screening service, followed by an in-depth interview process, and the result was a shortlist of three potential candidates who met the client brief. We organised for all three to meet with the client, managed the interview process and assisted with the final selection, ensuring clear communication throughout.

The Result

Having fully understood the client’s needs from the off, delivery was quick and efficient. The candidate who secured the position was submitted to the client within 6 working days and offered the position within 20 working days of the client initiating our services. The candidate not only went on to a distinguished career, but is still with the client today. We have since become the client’s recruitment partner of choice and delivered several key assignments across the group.

The Testimonial

“I’ve been working with Mase Consulting for the past 7 years and have always found them very professional. They helped us with both senior and junior vacancies where we struggled to find the right candidate, listening to our needs and attracting the right individuals. A very positive experience overall.”
Head of HR

The Brief

We were approached by a sensor manufacturer to act as a retained recruitment partner for its OEM Sales Manager opening based in France. The client had been unimpressed with two French recruitment businesses who for three months had been unable to deliver the assignment due to the niche skills and market expertise required. We’d already worked with the client for a number of years supporting the UK operation on a contingency basis, so they gave us the opportunity to do better.

The Process

We started by conducting a detailed meeting with the hiring manager to understand more about the profile they required and candidates they had already met. We then agreed a detailed hiring strategy including an advertising campaign and headhunting service. We researched the French market to identify an extensive target list of manufacturers and distributors operating within the client’s sector who we proactively approached. Having conducted thorough assessments and interviews with several potential candidates, we realised that the majority of candidates were not actively “on the market.” As such, we spent a large amount of time upselling the client and opportunity. Once completed, we submitted a shortlist of three talented individuals from within the direct market, organised for all three to meet with the client, managed the interview process and assisted with the final selection.

The Result

Our team worked hard on the project, but the results spoke for themselves. Not only were we able to deliver the shortlist within 7 working days, the successful candidate completed the interview process and was offered the position within 18 working days of the client initiating our services.

The Testimonial

“Mase is focused on what we require, ensuring the candidates they put forward for selection are an excellent fit both technically and culturally. I’ve found the team to be very dedicated and engaged in the various recruitment drives we’ve worked on and I have no hesitation in recommending them to others who need results.”
HR Manager

The Brief

Mase Consulting was recommended to a global scientific instrument manufacturer having successfully fulfilled key assignments for their European distribution partner. With the manufacturer expanding their own team in Europe, we were well-positioned to support their growth plans. The Global VP Sales & Marketing based in the USA contacted our business to discuss their urgent requirement. Having spent over 6 months working with specialist recruiters, the client had become frustrated with the lack of quality candidates that were being presented to the business.

The Process

We spent time with the client to fully understand their requirements in detail, as well as discussing past recruitment issues. Although we are very active within the scientific market, our consultants researched the client’s exact field and mapped out all competitor companies. We then made use of our extensive network of contacts and worked in collaboration with the client to identify key individuals within the sector.

We provided a candidate head-hunting service and, due to our client’s location, conducted all initial interviews. This resulted in us shortlisting four high-calibre individuals who met the client’s brief. We then organised for the hiring manager to travel to the UK and meet with all four candidates’, as well as managing the interview process and assisting secure the preferred candidate.

The Result

We ensured clear communication with all parties throughout the process, which resulted in an efficient and effective delivery. The client was thoroughly impressed with how we handled the assignment and felt that all four candidates had the potential to add real value to their business. We have since gone on to work with many other global leaders within this high technology sector, demonstrating our capabilities within high-level search and selection.

The Testimonial

“We were very impressed with Mase Consulting. Having worked with other recruiters for several months and going through the frustration of continually explaining the skills and team fit we required, we finally hit gold with Mase. They were able to listen to our needs and deliver a number of relevant candidates within two weeks. We could have happily hired any of the candidates shortlisted by their team.”
Global VP Sales & Marketing

The Brief

Mase Consulting were approached by a manufacturer who was at the forefront of research and technology. The business was keen to recruit a candidate who was credible when speaking to the world’s leading scientists. Having been trying to fill the position for over 12 months, the client was almost certain this particular skill set did not exist within the UK.

The Process

After a thorough discussion with the client, we agreed to work on a contingency basis. We started by understanding exactly what the client required and the sourcing difficulties they had faced. We then agreed a detailed hiring strategy including an advertising campaign, networking and a detailed search of our extensive database systems. We conducted thorough assessments and interviews of several potential candidates and submitted a shortlist of three talented individuals from within the client’s direct market. We organised for all three to meet with the client, managed the interview process and assisted with the final selection.

The Result

Confident in our ability to fulfil our client’s needs, we accepted the assignment and our team worked tirelessly to identify potential candidates. This resulted in a shortlist of three candidates within two weeks of accepting the role. The successful candidate has since gone on to become a real asset to the business and has been promoted twice within their first 18 months in the role.

The Testimonial

“Against all odds, Mase Consulting came up with a candidate who fitted our requirements perfectly. They spent time asking the right questions in the early stages, which meant they came back with a number of relevant options for review. We look forward to working with the team again.”
Managing Director

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  Our Service Speaks For Itself  

I have had a number of BIM Technicians and Coordinators from Mase and each and every one of them are still with us today. Mase really know their stuff and know my business really well having taken the time to visit the office multiple times. This really shows in the quality of the candidates they supply. Great work as ever!

Managing Director

Mase are brilliant to deal with. They have recruited a number of individuals for our Structural Design business and they are always my first port of call when I do recruit. They are knowledgeable and consult, without being pushy.

Managing Director

Mase have worked on a couple of assignments for me, and I’ve been really happy with the effort that has been put into their process. In particular, there’s a lot of candidate pre-screening that gets done, which means I only spend time talking to serious candidates. As a result, we’ve filled those roles with great people.  When I talk to candidates, it’s clear that the team takes a lot of time and care about treating them well, which is important when I’m choosing a recruitment partner. So whether employer or candidate, I’d recommend Mase Consulting.

Chief Marketing Officer

Mase Consulting is one of the most trustworthy and professional recruitment businesses I’ve had the pleasure of working with. One of the major challenges I face is having a recruiter understand my industry and the skills associated with it, but Mase definitely excel at this. They have helped me fill various difficult and challenging roles over the last 10 years, and have saved me invaluable time wading through CVs. In the vast majority of cases we have succeeded in securing candidates from them. I can’t recommend them highly enough.

Commercial Director

Against all odds, Mase Consulting came up with a candidate who fitted our requirements perfectly. They spent time asking the right questions in the early stages, which meant they came back with a number of relevant options for review. We look forward to working with the team again.

Managing Director

I have used Mase Consulting on more than one occasion to help me place key staff. They are extremely professional and very good at finding excellent candidates. I can highly recommend them.

Global Sales & Marketing Director

Mase Consulting have always been focused and enthusiastic on the Key Account Management vacancies we have worked together on. They are great at pushing projects to completion within tight deadlines.

Head of National Accounts

The energy and determination Mase demonstrate in fulfilling assignments is fantastic. I have yet to meet another recruitment business that shares that level of passion and enthusiasm. They leave no stone unturned, which makes the hiring process straightforward and effective.

Managing Director

Having spent 8 unsuccessful months searching for a Service Engineer to service our specialist scientific equipment, it was a relief to finally find a recruitment company who took a proactive approach to sourcing. We had resigned ourselves to the fact that the skills we required didn’t exist, however we were pleasantly surprised when Mase delivered on their promise and presented 3 high-profile candidates. Following a successful round of interviews, an offer was accepted and the successful candidate starts with us next week.

Service Manager

Thanks again for your help on this assignment. You are certainly on a roll!

HR Manager

Having worked with Mase Consulting for a number of years, I believe tenacity is one of their key strengths. They have now successfully placed four difficult-to-find individuals within my team, all of whom are still with the business today.

National Sales Manager

Mase Consulting’s thorough understanding of the industry and 1st class sales ability means they are always able to identify candidates who otherwise would not be on the market.  Mase Consulting holds a firm place as our first choice recruitment partner as we can always count on them find those special gems.

HR Assistant

We were very impressed with Mase Consulting. Having worked with other recruiters for several months and going through the frustration of continually explaining the skills and team fit we required, we finally hit gold with Mase. They were able to listen to our needs and deliver a number of relevant candidates within two weeks. We could have happily hired any of the candidates shortlisted by their team.

Global VP Sales & Marketing

Thanks for all your help! Mase have proven invaluable to us as a business and have always delivered the right fit for our team. They have proven to be very good at listening and understanding the brief accurately.

General Manager

We’re often looking for niche skills and difficult-to-find individuals, but have struggled to find a recruiter that can consistently deliver. From our first meeting with Mase, we found their enthusiasm for delivery and results-driven approach refreshing.  We’ve now worked together on three separate assignments, all successful.

Managing Director

We have worked with Mase Consulting for over 7 years and they have continually gone above and beyond to deliver the mix of technical and commercial skills we have needed to grow our UK operation. They have demonstrated a fantastic understanding of our market and I would highly recommend them to others.

Sales Director

Mase is focused on what we require, ensuring the candidates they put forward for selection are an excellent fit both technically and culturally. I’ve found the team to be very dedicated and engaged in the various recruitment drives we’ve worked on and I have no hesitation in recommending them to others who need results.

European HR Manager

I have used Mase for the last 6 years across numerous functions in the business, and the quality of candidates they have put forward have been first class. The candidates had clearly been vetted and interviewed prior to our meeting, which made the selection process easier. I would highly recommend Mase Consulting to other companies.

Director

We have worked with Mase for over 5 years, and I believe consistency is one of their biggest strengths. Together, we’ve been able to build a business relationship and understanding of how we operate and what our business requirements are. We provide clear guidelines of our requirements from Sales, Manufacturing and Logistics, and Mase provide the candidates. We’re a very busy company, but Mase respect this, so you don’t get the constant hassle. Don’t ask me where they find the candidates from, but they do. They do what it is says on the tin.

Business Unit Director

I’ve been working with Mase Consulting for the past 7 years and have always found them very professional. They helped us with both senior and junior vacancies where we struggled to find the right candidate, listening to our needs and attracting the right individuals. A very positive experience overall.

Head of HR

Thanks for all your help Mase, yet another brilliant candidate for the business.

Factory Manager

Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,
Warrington,
WA3 2SH

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

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  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation

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Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:

THE EMPLOYER

Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.

THE INTERVIEWERS

We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.

YOU

No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  

KNOW YOUR CV

Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.

JOB SPEC

Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.

PREPARE QUESTIONS

Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.

INTERVIEW TIPS

  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine