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European Sales Manager – Test & Measurement (RP1120)


Location: Based in the UK, Germany or Sweden (with 50% travel)

£40K – £55K Basic + 40% Bonus + Company Car + 5% Pension + Family Healthcare + 25 Days Holiday (Rising with service) + Public Holidays + Benefits

(Salary in line with market rates in each country)


My client is a global leader in the design, development and production of test & measurement technology for a wide range of applications.

They offer an extensive range of solutions to meet the high demands of industry and academia.  They pride themselves on being the premier brand within their industry and have built a strong reputation across the Materials Testing industry for their innovative and dynamic approach.


You will be responsible for:-

  • Operating from a home office and spending approximately 50% of your time meeting clients and 50% on strategic planning.
  • Developing sales within Scandinavia and Eastern Europe.
  • Securing direct key account customers.
  • Working with the internal sales support team.
  • Identifying and securing new distributors which can aid my client’s growth strategy.
  • Providing training, technical and application support to customers.
  • Handling inquiries, delivering product demonstrations, conducting sales negotiations and producing quotations.
  • Identifying new sales channels in order to secure new business opportunities.
  • Handling both technical and commercial enquiries from your customer base.
  • Developing relationships with both Universities and industry.  Typical industry clients would include customers operating within sectors such as Automotive, Aerospace, Engineering, Marine and Medical.
  • Achieving monthly, quarterly and annual sales targets.
  • Understanding customer needs and providing bespoke solutions.
  • Building relationships with Professors, Researchers, Engineering Managers and Engineers.
  • Maintaining an accurate and up-to-date CRM.


The successful candidate will possess past technical sales experience within the sensor, instrumentation or test and measurement field.

Past sales experience in Scandinavia or Eastern Europe would be highly beneficial but not essential, as would a technical education within Mechatronics, Physics, Mechanical, Electrical or Electronic Engineering.

My client will consider a UK Sales Engineer who wishes to develop in to international sales should they possess the technical expertise within the test & measurement field.

All candidates must possess a mix of technical and commercial skills and be comfortable with travel and nights away from home.

Other key skills include:

  • Competent use of Microsoft Office
  • Excellent communication skills.
  • The ability to build trusting relationships at all levels.


Keywords: Sales Manager, Sales Engineer, Technical Sales, Business Development, International Sales Manager, European Sales Manager, Account Manager, Account Management, Field Sales, Territory Sales, Sensors, Instrumentation, Test & Measurement, Instruments, Measurement Devices, Data Acquisition

Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,

Phone: 01942 725 479
Email: info@mase-consulting.com

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CV Template & Tips

  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation


Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:


Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.


We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.


No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  


Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.


Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.


Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.


  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine