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Area Sales Manager – Pumps


Are you a highly motivated Area Sales Manager with experience in specifying pumps, booster sets and pressurisation units?

Tired of useless KPIs that become prohibitive and restricting?

Due to an upcoming retirement, this specialist manufacturer is searching for an experienced sales specialist who has their own business strategy and contacts, to maintain and develop their highest-performing territory, the Southeast.

Why This Company?

This global manufacturer is renowned for manufacturing specialised pump technology for niche applications across a diverse range of markets. Every product is designed to the client’s specific environment, application, and specification needs, and produced to order.

A prominent and established player in a highly competitive market, this is a fantastic opportunity to work for a company that provides you with the tools, products, and back-office support to allow you to flourish, and do what you enjoy the most – meet, specify, and sell!

Offering an exceptional accelerated commission package, the commission structure is designed to attract and reward those who have the drive and ambition to achieve and overachieve realistic targets.

The successful candidate will also have the opportunity to enjoy a handover period with the current long-serving and highly experienced ASM, to allow for warm introductions and to pass on specific technical knowledge.

Rewards & Benefits

  • £55K – £65K Basic Salary (Starting salary dependent on experience)
  • OTE 24% which then rises aggressively for overperformance
  • £6.6K Car Allowance
  • Private Healthcare
  • Enhanced Pension Contributions
  • 25 Days Holiday + Public Holidays

About The Role

A remote position, you will split your time between meeting clients and working from home. Whilst you will cover the Southeast, most of your time will be spent in and around London where the majority of major project works are taking place.

You will be responsible for:

  • Gaining a strong understanding of the company product portfolio, applications, and markets.
  • Managing and developing a 6-figure area.
  • Reviewing existing and potential accounts, alongside any existing contacts you may have, to put together a successful sales strategy.
  • Generating leads and enquiries from existing and new clients.
  • Working alongside the internal sales team to produce quotes and proposals.
  • Following up on quotations and securing orders.
  • Liaising with Consultants and M&E contractors to ensure company products and systems are specified on upcoming projects.
  • Providing assistance and coordination to customers from quote to order placement.
  • Maintaining an accurate and up-to-date CRM.

About You

It is essential you have at least 3 years of external sales experience selling Pumps, whilst experience in the ‘Wet Side’ of the HVAC market would be highly advantageous.

To be successful, you will have to build a strong contact network in the Southeast, particularly with Consultants and M&E contractors.

Engineering or related technical qualifications would be an advantage, but not essential.

You will require a Full UK Driving License and must be open to covering the whole of Southeast England.

To fit this profile, you will be an ambitious and self-motivated individual with great communication skills and the ability to develop existing and new relationships. Due to the nature of the role, it is also essential you have strong attention to detail and can retain technical information.

Other key skills include:

  • Competent use of Microsoft Office, Outlook & CRM.
  • Experienced working as part of a team & on own initiative.
  • Ability to manage your own time and diary.

We appreciate that you may not possess experience across all areas, so don’t be discouraged by the role if you can’t do everything we’re asking for.

Interested in this role? Here’s what happens next…

Click the apply button below to send us your CV. If we think you’re a great fit for this role, we’ll be in touch in the next couple of days.

Thank you for taking the time to read about this opportunity. We look forward to hearing from you,

Team Mase.

Job Ref: 140-7011

Area Sales Manager – Pumps

Location: Southeast / Home Counties

Keywords: Area Sales, Territory Sales, Regional Sales, Technical Sales, Business Development, Account Manager, Account Management, New Business, Field Sales, Sales Manager, Specification Sales, Proposals Engineer, Tender Engineer, Bid Engineer, Sales Engineer, Technical Sales Engineer, Pumps, Hydraulic, Pneumatic, Mechanical, Electrical, Water, Wastewater, Utilities

Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation


Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:


Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.


We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.


No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  


Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.


Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.


Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.


  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine