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Technical Sales Manager – Conveyor Robotics


Are you a driven and customer-focused Technical Sales Manager with a passion for solving complex application challenges?

As a Technical Sales Manager, you’ll play a pivotal role in driving business growth by providing innovative solutions and exceptional customer service. This is an opportunity to work in a dynamic and challenging environment with peers who are also passionate about delivering results that have a real impact on the success of the business.

Why This Company?

They are a leading provider of bespoke automation systems that are sold into a diverse range of industries. They take pride in their commitment to delivering cutting-edge solutions that enable their clients to achieve their business objectives. With a growing portfolio of clients, they have secured some fascinating projects in industries such as Food, Beverage and Packaging.  This has included automated Canning and Bottling lines.

Their success is built on a deep understanding of technical solutions combined with a customer-focused approach that prioritises exceptional service and building strong relationships. They are proud of their ability to work closely with clients to understand their specific requirements and tailor solutions to meet their needs.

As part of their ongoing growth strategy, they are currently seeking a talented Technical Sales Manager to join their team.

Rewards & Benefits

  • £50K – £65K Basic Salary
  • Uncapped Bonus
  • Mileage Allowance
  • Healthcare
  • 25 Days Holidays + Bank Hols
  • Annual Pay Reviews

About The Role

As a Regional Sales Manager, you will be reporting to the Directors and your job functions and duties will include:

  • Developing new business (50%) and managing accounts (50%) while working towards your turnover target of £500K.
  • Collaborating with the local technical team and the overseas solutions team to gain input and support on customer projects.
  • Building strong relationships with key decision-makers, such as Engineering Managers, Project Engineers, and Directors, to understand their project needs and provide guidance on the best-proposed solution.
  • Handling technical and commercial inquiries from your customer base and collaborating with peers to help secure larger repeat projects.
  • Maintaining, updating, and administering the CRM database to ensure accurate and up-to-date customer information is available for analysis and decision-making.
  • Working on customer projects that typically have a gestation period of 3 to 18 months.
  • Providing excellent customer service throughout the project lifecycle, from initial contact through to after-sales support.
  • Meeting and exceeding sales targets, while maintaining a high level of professionalism and integrity.
  • Keeping up to date with market trends, competitors, and industry developments to inform sales strategies and approaches.
  • Representing the company at industry events, conferences, and trade shows to build brand awareness and generate leads.

This is a fantastic opportunity to join a dynamic and innovative team, working on exciting projects and helping to drive business growth for a leading player in the sector.

About You

You will have a minimum of 3-5 years’ of sales experience in integrating conveyors, robotics, or full factory automation solutions.

Any experience within food and beverage would be highly beneficial but not essential as would an Engineering education.  However, a strong technical aptitude and the ability to understand complex technical solutions are a must.

You will be self-motivated and comfortable working with long sales cycles, as well as being methodical, structured and process driven.

You should be able to work independently, but also thrive as part of a team. With excellent organisation and communication skills, you’ll be able to build strong relationships with customers and colleagues alike.

This role will also require a Full UK Driving License.

Interested in this role? Here’s what happens next…

Click the apply button to send us your CV. If we think you’re a great fit for this role, we’ll be in touch in the next couple of days.

Thank you for taking the time to read about this opportunity. We look forward to hearing from you,

Team Mase.

Job Ref: 140-7804

Technical Sales Manager – Conveyor Robotics

Location: Based anywhere in England, sales territories can be reorganised around the successful candidate’s home location

Keywords: Area Sales, Technical Sales, Regional Sales, Business Development Manager, Account Manager, Key Account Manager, Field Sales, Sales Manager, Sales Engineer, Technical Sales Engineer, Factory Automation, Warehouse Automation, Logistics Automation, Production, Engineer, Robotics, Conveyors, Control Systems, Materials Handling, Food, Beverage

Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation


Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:


Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.


We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.


No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  


Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.


Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.


Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.


  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine