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Sales Engineer – Electrical


Are you a highly motivated Electrical Sales Engineer looking for a new challenge?

This specialist technology manufacturer is looking to expand their sales team by adding an experienced sales professional to enhance their grip on the UK market.

Why This Company?

One of the world’s leading suppliers of large uninterruptible power supplies (UPS), this company are known for their engineering ability to offer bespoke solutions around clients’ needs.

Recognised as an industry innovator they have continually challenged the boundaries of technology to provide high-specification equipment that meets the demands of the industry. The company is unique in that it can provide equipment & solution combinations that no other manufacturer can.

Rewards & Benefits

  • £50K – £65K Basic Salary (starting salary dependent on experience)
  • Monthly Commission
  • Additional Annual Bonus – Realistic up to 20%
  • Company Car or £5K Car Allowance
  • Generous Pension Contributions
  • Training and Development Opportunities

About The Role

After an initial training period, you will typically spend 3-4 days visiting customers and depending on your location the other 1-2 days will be from the office or home. As a Sales Engineer, you will be responsible for:

  • Developing new business across the whole of the UK.
  • Selling a range of UPS products & solutions to end users in the Aerospace, Data Hosting, Communication, Banking & Manufacturing sectors.
  • Developing relationships with Engineers, Contractors, Designers, Engineering Managers & Buyers.
  • Managing and developing a multimillion-pound turnover.
  • Maintaining an accurate and up-to-date CRM.
  • Reporting key information to senior management.

About You

The successful candidate will possess proven experience (minimum 2+ years) selling Electrical Capital Equipment.

It would be advantageous if you have experience specifically selling UPS products however my client is open to other sales experience that derives from Electrical Power, Heavy Power Electrical Equipment, Electrical Engineering, Switch Gear, Transformers, Motors, or other similar Electrical Markets.

An Engineering degree, HNC, HND or equivalent qualification in electronic/electrical engineering is also required.

Due to the existing and potential customer base, to be ideally located you will live in and around London and the Home Counties. However, my client is willing to consider potential candidates from the Midlands and below, as long as you are willing to travel.

My client is looking for a well-rounded and consultative sales professional who is keen to develop their UPS knowledge in a rapidly growing market.

A full UK driving license is essential. Other key skills include:

  • Competent use of Microsoft Office, Outlook & CRM.
  • Eagerness to learn new technology.
  • Well-presented and personable character.
  • Strong oral and written communication skills.
  • The ability to build trusting relationships with Engineers, Managers & Buyers.

We appreciate that you may not possess experience across all areas, so don’t be discouraged by the role if you can’t do everything we’re asking for.

Interested in this role? Here’s what happens next…

Click the apply button to send us your CV. If we think you’re a great fit for this role, we’ll be in touch in the next couple of days.

Thank you for taking the time to read about this opportunity. We look forward to hearing from you,

Team Mase.

Job Ref: 140-7012

Sales Engineer – Electrical Power

Location: Southeast

Keywords: Sales Engineer, Regional Sales Manager, Business Development, Territory Sales Manager, Area Sales Manager, Account Manager, Account Management, New Business, Field Sales, Sales, Electrical Engineering, Electronic Engineering, Electrician, Heavy Power Electrical Equipment, Switch Gear, Transformers, Generators.

Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation


Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:


Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.


We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.


No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  


Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.


Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.


Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.


  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine