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Marketing Manager

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Ready for a new challenge in a truly autonomous role that doesn’t stunt your creativity and business ideas? 

This specialist technology manufacturer is searching for a well-rounded marketing manager to take their marketing efforts to the next level.

Why This Company?

My client is a market-leading manufacturer and supplier of specialist electronic equipment and systems, with their products used across a diverse range of industries.

Having developed a strong brand identity and a solid reputation for delivering innovative, high quality and reliable solutions to the market, my client work on some of the most interesting projects in the UK.

This is a brilliant opportunity to work for an industry innovator who have continually expanded their product range to provide high specification products that meets the demands of industry.

Rewards & Benefits

  • £45K – £55K Basic Salary (Starting salary dependent on experience)
  • Company Bonus
  • Pension
  • 24 Days Holiday + Public Holidays
  • Hybrid Working
  • Flexitime
  • Onsite parking

About The Role

A stand-alone and newly created position provides a brilliant opportunity for someone who has the drive, creativity, and hunger to create and manage a Marketing infrastructure and strategy from a completely fresh slate.

Based in Crawley and with the opportunity for hybrid working, you will be responsible for:

  • Managing the annual marketing budget
  • Creating and executing a marketing plan.to drive more significant traffic to the website and leads to the sales team.
  • Designing and updating all marketing material
  • Delivering marketing material which is technically and culturally appropriate for the targeted market
  • Creating and implementing lead generation campaigns to drive qualified leads to the sales team (exhibitions, targeted email campaigns, improved SEO etc.)
  • Playing a key role in website redevelopment (WordPress), either from your own skills or outsourced.
  • Conducting market analysis on product positioning, competitors, market size, growth opportunities, threats etc.
  • Delivering ad campaigns, blogs, writing engaging copy and WordPress amends
  • Create and manage relevant Social Media Accounts.
  • Coordinating and managing exhibitions and conferences
  • Working closely with the sales team to understand customer behavior and market trends, amending the marketing strategy when needed.
  • Developing and manage an internal marketing team

About You

It is essential that your marketing experience is from a B2B environment, ideally marketing technical products for an industrial, engineering or manufacturing business,

To be successful you will have a broad set of marketing skills with the ability to develop a marketing strategy. It would be advantageous if you still enjoy the hands-on elements such as writing copy, retouching graphics, making website amends in WordPress etc. however these skills can be outsourced if required.

Exposure to copy writing, running lead generation campaigns and monitoring and reporting on its success, overseeing Google Adwords, PPC, social media, SEO, product / promotional video creation would be highly advantageous.

Preferably you will hold degree level education or equivalent qualifications such as CIM, however you won’t be discounted if you have the right experience.

We appreciate that you may not possess experience across all areas, so don’t be discouraged by the role if you can’t do everything we’re asking for.

If you are an experienced well-rounded marketeer with a passion for technology and B2B marketing, then please apply below.


Interested in this role? Here’s what happens next…

Click the apply button below to send us your CV. If we think you’re a great fit for this role, we’ll be in touch in the next couple of days.

Thank you for taking the time out to read about this opportunity. We look forward to hearing from you,

Team Mase.


Job Ref: 133-4791

Marketing Manager

Location: Crawley (with the potential for hybrid working).

Keywords: Marketing Manager, International Marketing Manager, Marketing Management, Campaign Manager, Campaign Management, Digital Marketing, Marketing Specialist, Social Media, Marketing Communication, MARCOM, MARCOMS, Marketing Exec, Marketing Executive, Website Optimisation, SEO, Search Engine Optimisation, WordPress, InDesign, Adobe Creative Cloud, CMS, Keyword Research, B2B Marketing, CIM, Chartered Institute of Marketing, Lead Generation, MailChimp, Email Marketing, WordPress, Adwords, PPC

 

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Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,
Warrington,
WA3 2SH

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

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  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation

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Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:

THE EMPLOYER

Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.

THE INTERVIEWERS

We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.

YOU

No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  

KNOW YOUR CV

Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.

JOB SPEC

Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.

PREPARE QUESTIONS

Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.

INTERVIEW TIPS

  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine