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Vacancies

Marketing Communications Manager – Equine / Agriculture (RP1156)

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Location: Winchester, Hampshire

£40K – £50K Basic + £5K – £15K Bonus + Healthcare (after qualifying period) + 4% Pension + Benefits

COMPANY

A fantastic opportunity has arisen to join a market leading supplier of Equine / Agricultural products.

With an ever-increasing portfolio, a reputation for service excellence and an increasing client base, they are well positioned to continue their growth and expansion.

POSITION

Operating from my client’s office you will be responsible for: –

  • Taking a lead role within Marketing
  • Creating engaging copy for the use on both digital and print marketing campaigns
  • Taking a proactive approach to creating, posting and managing social media channels to boost customer engagement
  • Updating and creating copy for the e-commerce website, including new promotions and special offers
  • Working with the external graphic design agency to provide input into the design and ensure each campaign is managed appropriately.
  • Discussing campaign ideas with the senior management team to gain buy in.
  • Launching an engaging quarterly newsletter for all customers.
  • Updating product and pricing catalogues.
  • Providing marketing support for the launch of new products.
  • Ensuring the company and brand identity are consistent across all media. (digital & print).
  • Maintaining an effective marketing plan to drive lead generation and enhance customer satisfaction.

PERSON

The ideal candidate will have a track record within Marketing and possess a minimum of 5 years commercial experience within a hands-on B2C marketing role.

A degree within Marketing, English, Business Management or affiliated is essential, as is the ability to see the difference between good and bad design.

Candidates must possess a fantastic command of the English language and have the personality to bring new ideas and challenge existing methods of engagement.

It is essential you have a creative mind set and can work on your own initiative.

My client is willing to consider candidates from all industry sectors; however, the successful candidate will possess hands on experience delivering both digital and print based marketing campaigns, managing social media platforms, creating copy and increasing customer engagement.

Work experience or a personal interest in Agriculture, Equine, Rural Affairs, Countryside Living or affiliated would be highly beneficial.

Keywords: Marketing, Marketing Communications, Marketing Comms, Marketing Exec, Marketing Executive, Marketing Manager, MARCOMS, MARCOM, MARCOMM, MARCOMMS, Agriculture, Agricultural, Equine, Equestrian, Rural, Farming, Farmers, Digital Marketing, Print Marketing, Social Media Marketing, Copywriter, Copy Writing, B2C Marketing

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Mase Consulting

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Stonecross Place,
Stonecross Lane North,
Warrington,
WA3 2SH

Phone: 01942 725 479
Email: info@mase-consulting.com

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CV Template & Tips

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  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation

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Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:

THE EMPLOYER

Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.

THE INTERVIEWERS

We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.

YOU

No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  

KNOW YOUR CV

Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.

JOB SPEC

Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.

PREPARE QUESTIONS

Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.

INTERVIEW TIPS

  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine

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