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Field Sales Executive / Area Sales Manager


Are you a driven sales professional with a desire to learn and develop into a more solutions-based sales environment?

Ready to take over the area with the biggest potential for company growth (South-Central)? This specialist technology manufacturer is searching for a well-rounded, ambitious, and driven sales professional that with their support, can become a huge success within the industry.

Why This Company?

With a rich history in their sector, my client has become globally recognised for their quality and expertise. The variety of technical solutions, innovative design, and reliability in the market, along with their highly skilled team have contributed significantly to their continued success within the sector.

With no market competition and equipment configurations to suit most industrial needs, they have continued to secure contracts within a diverse range of manufacturing sectors including metalworking, packaging, food & beverage etc.

Rewards & Benefits

  • £38K – £43K Basic
  • Company Car (Hybrid / Electric)
  • Realistic Bonus (1st year £7-8K; 2nd year £15K)
  • 5% Pension
  • 25 Days Holiday + Public Holidays
  • 4 x Death in Service

About The Role

As the Area Sales Manager, you will take over the area with the biggest potential for company growthand be responsible for:

  • Working as part of a team of 7 sales professionals across the UK.
  • Spending approximately 4 days per week on the road with customers and 1 day from home.
  • Covering the South-Central region (Hampshire, Surrey, West Sussex, West Berkshire, Oxfordshire, Buckinghamshire, Hertfordshire, and West London).
  • Operating in a 70% New Business and 30% Account Management role.
  • Initially starting with a customer base of 25 accounts, generating around £300K turnover.
  • Securing rental agreements with businesses for my client’s equipment (one unit, one year contract is typically around £15K pa).
  • In the first 6 months you will be given a vast amount of training on their technology and SPIN selling techniques. Typically, new recruits secure their first order within three months.
  • Generating your own Leads through referrals, cold calling, using tools such as LinkedIn Sales Navigator and working with an external telemarketing business.
  • Conducting multiple meetings with prospects with the initial meeting being purely for investigation purposes and to understand their needs, with a follow up meeting to present your proposal.
  • Networking existing customers and developing sales opportunities within other sites.

About You

You must enjoy hunting for new business and possess a minimum of 2-3 years within a proactive field-based sales role. If you have gained experience in an equipment rental operation, that would be highly advantageous.

My client is completely open on the industry you have operated in or the products you have sold, the emphasis is more on your character.

Other key skills:

  • Intelligent with a commitment to learn
  • A desire to succeed
  • A passion to move into a consultative sales environment
  • Articulate communicator and influencer
  • Highly motivated
  • Resilient
  • Comfortable generating your own leads and new business

Interested in this role? Here’s what happens next…

Click the apply button below to send us your CV. If we think you’re a great fit for this role, we’ll be in touch in the next couple of days.

Thank you for taking the time to read about this opportunity. We look forward to hearing from you,

Team Mase.

Job Ref: 132-8362

Field Sales Executive / Area Sales Manager

Location: Covering the South-Central region (Hampshire, Surrey, West Sussex, West Berkshire, Oxfordshire, Buckinghamshire, Hertfordshire, and West London)

Keywords: Sales Exec, Sales Executive, Sales Manager, Area Sales Manager, Area Sales Exec, Area Sales Executive, New Business, Business Development Manager, Business Development Exec, Business Development Executive, Regional Sales, Field Sales, Territory Sales, External Sales, Outside Sales

Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation


Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:


Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.


We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.


No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  


Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.


Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.


Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.


  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine