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Digital Marketing Executive / SEO – B2B

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Job Ref: RP1204

Location: Lowton, WA3 2SH

(Part Time – 2-3 days per week)

(Commutable from Warrington, Newton-le-Willows, St Helens, Wigan, Leigh, Bolton, Liverpool, Manchester)

Package (Pro-rata):

  • £25K – £32K Basic
  • Flexible start / finish time –Willing to listen to your needs and do our upmost to accommodate
  • Quarterly and annual company incentives (City Break)
  • 5% Pension
  • 25 Days Holiday + Bank Holidays

Are you frustrated by a business which doesn’t see the value in brand development and marketing? Possibly you have been a victim of the knee-jerk management style of directors who care more about maintaining their own lifestyle and bonus, than taking care of their employees?

Lots of businesses have shown their true colours the past year. Mass redundancies from companies who actively promote their great working environment and invested support in employee welfare.

Interested to work for an employer who has your back? For leaders who pay themselves last, once everyone else is looked after? Then please read on…

Here at Mase, you’ll be respected and valued. You’ll be given the autonomy, tools and support to flourish, and the freedom to fulfil your creative potential. Not to mention a bunch of generous benefits. That’s because we believe a challenging role, should be a rewarding one, with a 50-inch television, PlayStation, and fridge full of beers. McDonald’s next door? We’ve got one of those too.

About us

We’re a well-established, boutique, technical recruitment company who are passionate about industry advancements and technology. Founded in 2010, amidst a double-dip recession, we’ve gained recognition with global manufacturers and technology providers in a range of market sectors.

With a client retention rate of 100% over the past 12 months and having been recognised as a finalist at the national recruiter awards (best SME recruitment business to work for), we have become well known for our ability to identify, unearth and headhunt difficult to find individuals across the UK & Europe.

We offer a quality driven consultative approach to recruitment. Our value-added services include executive search, headhunting, search & selection and salary benchmarking across Board & Senior Appointments, Sales & Marketing, Manufacturing & Engineering, Operations and Supply Chain.

What we offer

  • The autonomy to lead and drive our marketing efforts.
  • Team focussed environment.
  • An environment without corporate red tape and structured marketing policies.
  • Quarterly team building incentives and annual holiday incentives.
  • A business which values input and ideas.
  • Mature and flexible working environment.
  • Well situated modern glass fronted offices in Stonecross Business Park (WA3 2SH).
  • Free, secure onsite parking.

About you

We’re looking for a highly motivated, hands-on, creative individual who possesses a minimum of 3-5 years’ digital marketing experience within a B2B service business. You must:

  • Be comfortable within a lead, standalone, autonomous marketing role
  • Have proven success with key word optimisation, SEO, Social Media management etc.
  • Enjoy writing and publishing engaging posts and industry related articles for web and social media channels.
  • Be familiar with CMS platforms, ideally WordPress
  • Be highly organised with a great attention to detail
  • Have excellent verbal and written communication skills
  • Be enthusiastic, driven, hardworking and keen to get involved with new tasks
  • Have experience using design software such as Photoshop

Related Marketing or SEO qualifications would be highly advantageous.

About the position

As our Digital Marketing Executive / Manager you will aid the business to generate leads, create engagement and improve our brand position within the market.

Key tasks include:

  • Keyword optimisation / SEO of our existing website, including backlink generation.
  • Keyword research.
  • Creating a storyboard and working with an external motion graphics designer to develop a company video in line with our brand and values.
  • Complete the collation of salary benchmarking data and produce downloadable reports for our website.
  • Brand development.
  • Social media management (LinkedIn, Twitter), including creating engaging posts and responding to comments and questions in a timely and professional manner.
  • Image manipulation for website and social media postings.
  • Website management (WordPress) – reviewing and posting vacancy adverts ensuring they meet SEO requirements, creating website copy, improving Google organic / paid rankings.
  • Creating content for both internal and external use, such as industry related/on trend articles and ad hoc presentations.
  • Provide guidance and input on new marketing ideas and how we can maximise our engagement and improve our brand, taking a lead on any projects agreed.
  • Complete award submissions.
  • Develop and manage efficient campaigns to drive leads to the sales team.
  • Review the technical performance of our website (load speeds, traffic, uptime etc.) and make appropriate amendments if needed.
  • Running effective paid search strategies to improve the volume and quality of leads generated.
  • Utilising analytics software to measure and report on digital marketing campaign success by analysing and presenting data and establishing the return on investment made.
  • Completing email marketing campaigns.

Piqued your interest?

As a first step, please forward your CV and a few introductory lines in confidence to Ricky Patel. Alternatively, you can contact him for a confidential discussion via LinkedIn – https://uk.linkedin.com/in/rickypatel1.

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Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,
Warrington,
WA3 2SH

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

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  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation

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Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:

THE EMPLOYER

Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.

THE INTERVIEWERS

We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.

YOU

No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  

KNOW YOUR CV

Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.

JOB SPEC

Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.

PREPARE QUESTIONS

Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.

INTERVIEW TIPS

  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine

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