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Digital Marketing Executive – B2B (RP1180) Delivered

Location: Home based – ideally living in South East England (with 2-4 days per month operating from my client’s office in the Home Counties – COVID restrictions dependent)


My client is an international leader in the design, development and manufacture of specialist equipment used across a diverse range of industries including the Automotive, Life Science and Oil/Gas sector.  Recognised as an industry innovator they have continually challenged the boundaries of technology to provide high specification systems that meet the demands of industry.

In line with their strategic growth plans, they now wish to recruit a Digital Marketing Executive to join their team.


As the Digital Marketing Specialist, you will be involved with a diverse range of duties which include,

  • Supporting with keyword optimisation of my client’s new website and social channels with earned and paid media, developing and managing efficient campaigns to drive leads to the sales team.
  • Search Engine Optimisation and keyword research.
  • Supporting and providing guidance to the technical writers on writing style to ensure their white papers and technical articles are picked up online.
  • Utilising analytics software to measure and report on digital marketing campaign success by analysing data and establishing the return on investment made.
  • Gaining valuable input from other functions including Product, Technical and Sales.
  • Reviewing the technical performance of my client’s website (load speeds, traffic, uptime etc.)
  • Running an effective paid search strategy to improve the volume and quality of leads generated.
  • Taking a lead role in the use of marketing automation tools such as Hubspot.
  • Responding to comments and questions on the company’s social media channels in a timely and professional manner.


We are looking for a creative, data driven and hands-on B2B digital marketing professional to help accelerate customer acquisition, growth and retention.

Candidates must: –

  • Possess at least 1-2 years’ experience within a B2B digital marketing role within a technology, equipment manufacturer, distributor or service provider.
  • Have proven success with key word optimisation, SEO, Social Media etc.
  • Have managed paid advertising through search and social channels.
  • Be able to operate autonomously.
  • Enjoy writing, editing and publishing engaging posts for web and social media.
  • Be familiar with either Hubspot / WordPress and SEO software such as Ahref.
  • Be highly organised with a great attention to detail.
  • Have excellent communication and interpersonal skills.
  • Be enthusiastic, driven, hardworking and keen to get involved with new tasks.

Related education/qualifications within Marketing would be advantageous, as would experience using the basic functions of Photoshop, but these are not essential.


Keywords: Digital Marketing, Marketing Specialist, Social Media, Marketing Communication, MARCOM, MARCOMS, Commercial Marketing, Marketing Exec, Marketing Executive, Website Optimisation, SEO, Search Engine Optimisation, Hubspot, WordPress, Ahref, Photoshop, CMS, Keyword Research, B2B Marketing, CIM, Chartered Institute of Marketing, Lead Generation

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Stonecross Lane North,

Phone: 01942 725 479
Email: info@mase-consulting.com

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CV Template & Tips

  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation


Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:


Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.


We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.


No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  


Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.


Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.


Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.


  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine

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