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Area Sales Manager – Equipment Hire


Are you a dynamic technical field sales professional with a passion for the construction industry?  

This well-established specialist equipment hire business is looking to add to its sales team in the North.

Why This Company?

My client is a leader in the hire and distribution of specialist equipment which is used across a diverse range of industries such as construction, industrial and healthcare.

As a well-known, reputable business, this market leader has experienced steady growth over the last few years and now has over 30 offices across the UK. With a multimillion-pound turnover, they have continually challenged the boundaries of technology to provide high-specification products to help simplify and accelerate their clients’ processes.

Rewards & Benefits

  • £30K – £38K Basic Salary
  • Realistic Bonus – £10K
  • Company car
  • Fuel card
  • Expenses paid
  • 25 days holiday plus bank holidays
  • Pension

About The Role

In line with further expansion, they now wish to recruit an Area Sales Manager / Business Development Manager to further enhance new and existing relationships across the North of the UK.

The role is mainly field based with circa 4 days each week spent visiting customers and the remaining day working from home.

You will manage and upsell to existing clients, whilst also developing new business, both are of equal importance.

Other duties will include:

  • Completing industry-leading training
  • Developing relationships with new and existing customers, understanding their current challenges and providing solutions
  • Travelling across the North of the UK, typically 4 days per week but with the autonomy to plan your own diary
  • Utilising an extensive customer database to help acquire new customers
  • Selling a wide range of specialist products into the construction, education and industrial sectors
  • Developing relationships with M&E Contractors, Local Authorities, Construction Contractors, Sub-contractors, and Commercial Building Developers
  • Selling to a variety of people from Procurement and Facilities Managers to MD’s and Members of the Board
  • Being the focal contact for customers from first contact to final delivery, as well as supporting with aftercare and providing technical support
  • Liaise with other departments, share leads and cross sell products
  • Maintaining an accurate and up-to-date CRM

About You

You will be a proven sales professional with demonstrable experience in a technical sales role. You will have experience of selling into a variety of industries and ideally be experienced in selling to construction, industrial or healthcare businesses.

You will also have experience in a field-based role and be comfortable with extensive travel across the north of the UK.

Other key skills include:

  • A self-starter who can operate autonomously
  • Willingness to train and retain technical information about products
  • Excellent customer service skills with the ability to support customers after sales
  • Experience in new business development and account management
  • Ability to sell into all levels of customer up to business owners
  • Confident and articulate communicator
  • Excellent relationship developer
  • Hold a UK driving license

Interested in this role? Here’s what happens next…

Click the apply button below to send us your CV. If we think you’re a great fit for this role, we’ll be in touch in the next couple of days.

Thank you for taking the time to read about this opportunity. We look forward to hearing from you,

Team Mase.

Job Ref: 128-6344                                  

Area Sales Manager – Equipment Hire

Location: Based North England – Northwest, Yorkshire or Northeast (UK travel required)

Keywords: Technical Sales, Sales Manager, Business Development, Account Management, UK Sales, BDM, Construction, Equipment Hire, Industrial, Healthcare, Contractors, Field Sales, New Business, Area Sales, Territory Sales

Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation


Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:


Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.


We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.


No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  


Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.


Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.


Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.


  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine