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Area Sales Manager – Engineering / Construction (TH7609) Delivered

Location: Covering Northwest & Yorkshire (M62 corridor)


My client is a global leader in the design and installation of sterile environments. They provide all services from the wall and ceiling panels to the ventilation and lighting systems used within the buildings. The company offer purpose built and modular solutions. The business is recognised as the principal contractor on various projects, for a variety of clients and industries.

Recognised for their ability to offer complete end to end design and build services, they have become a key provider to clients worldwide within the Automotive, Healthcare and Engineering sectors.

This opportunity will allow you to develop and progress professionally with a well-established organisation who have a history of promoting from within. If you are looking to work for a stable, award winning organisation, who are invested in the training and development of their staff, then please apply.


My client is seeking an experienced Area Sales Manager to lead new business development and key account management in the Northwest and Yorkshire territory. You will be tasked with winning new accounts and securing repeat business in a number of sectors such as Engineering, Automotive and Healthcare. You will build a pipeline of new business opportunities to help support the profit and revenue objectives of the business.

The role will involve travel to customer sites across the Northwest and Yorkshire, with an expectation to spend an average of one/two nights away per month. You will also be required to travel to my client’s head office in the Northwest once per month.

Other duties will include: –

  • Identify new business opportunities, through both proactive and reactive sales techniques
  • Sell a variety of purpose built and modular cleanroom solutions, understanding the products and solutions included such as anti-bacterial coatings, precision lighting and fibre-free cores
  • Identify and grow key accounts in the region
  • Visit customer sites to introduce the company products and services
  • Maintain up to date product knowledge
  • Work closely with the other Sales Engineers in order to share knowledge and leads
  • Work closely with other sales teams in order to cross sell products and share leads
  • Meet annual revenue and profit targets
  • Maintain company CRM in relation to sales pipeline and activity


The successful candidate MUST have proven experience in a technical sales role and be comfortable operating in a field-based role. You will ideally have a degree in Mechanical or Electrical Engineering (or similar) and have gained experience securing relevant contracts with a diverse range of businesses.

Other key skills include:

  • Ability to identify, pursue and maximise new business opportunities
  • Degree qualified in Mechanical or Electrical Engineering (desirable)
  • Recent experience in a technical sales role
  • Proven track record of meeting and exceeding sales targets
  • Ability to win business and deliver and manage large accounts
  • Proven ability to develop business both proactively and reactively
  • Be self-motivated and be able to work independently
  • Excellent verbal and written communication skills
  • Possess strong communication skills
  • Proven ability to negotiate at all levels

Keywords: Sales, BD, Sales Engineer, Technical Sales, Mechanical Engineering, Electrical Engineering, Business Development, Area Sales Manager, Territory Sales, Regional Sales, Field Sales, BDM, B2B, Business to Business, Business 2 Business, Cleanrooms, Sterile Environments, Sales Manager, Business Development Manager, Negotiation, Negotiate, Repeat Business, New Business, Construction, HVAC


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Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation


Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:


Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.


We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.


No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  


Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.


Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.


Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.


  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine

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