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Area Sales Manager – Elevators Delivered

Are you a driven sales professional with direct experience within the lift/elevator industry? Or do you have working knowledge of how a lift/elevator operates and have the desire to transfer your skills and knowledge into a sales environment? 

If so, this is a fantastic opportunity to take over my clients highest performing area, covering the South of the UK. This specialist technology manufacturer is searching for a well-rounded, ambitious, and driven sales professional to maintain and enhance their established grip in this exciting and growing industry.

Why This Company?

With a rich history in their sector, my client has become recognised for their quality, expertise, and aftercare. The variety of technical solutions, innovative design, and reliability in the market, along with their highly skilled team have contributed significantly to their continued success within the industry.

Already recognised as an industry leader, my client has continued to produce new equipment configurations and solutions to suit everchanging needs, allowing sustained success in securing contracts with a diverse range of clients and marketplaces.

About The Role

As the Area Sales Manager, you will take over my client’s highest performing area, covering the South of the UK, and be responsible for:

  • Working as part of a team of 4 sales professionals across the UK.
  • Spending approximately 4 days per week on the road, conducting multiple meetings with customers and 1 day from home.
  • Covering the South of the UK, your area will span southwards of Milton Keynes, including South Wales and the Southeast. However, 95% of your time will be spent in and around London and the Home Counties, with particular attention paid to East London and the Kent corridor.
  • Managing an area with a current turnover of £8m +.
  • Operating to a 60% Account Management and 40% New Business strategy, in a sector expected to grow by around 5% next year.
  • Sourcing your own leads whilst taking advantage of the leads generated by internal resources,
  • Assessing and understanding clients’ requirements to allow you to specify the best solution.
  • Selling a wide range of industry equipment to Lift Contractors, Specifiers, Local Authorities, Consultants and Health & Education authorities,
  • Learning company products, priorities, and various programmes.

About You

It is essential that you have working knowledge in the Lift/Elevator sector (minimum 3 years+), with a technical understanding of how they operate, alongside the necessary rules and regulations.

You will need to be able to read lift specifications and be able to specify the best solutions.

To fit the right profile, you will be a professional and organised individual, with an outgoing personality that befits a customer facing role.

To be ideally located, you will live in and around London and the Home Counties. You will also need a Full Driving License.

Other key skills:

  • Must be literate and numerate.
  • Articulate communicator and influencer.
  • Comfortable liaising with professionals from shopfloor to Engineers and Managing Directors.
  • A passion to move into a consultative sales environment.
  • Highly motivated.
  • Ability to adapt and learn.

Job Ref: 132-4060

Area Sales Manager – Elevators

Location: Covering the South of the UK (95% in and around London and Home Counties with particular focus on London East and the Kent corridor).

 Keywords: Sales Exec, Sales Executive, Sales Manager, Area Sales Manager, Area Sales Exec, Area Sales Executive, New Business, Business Development Manager, Business Development Exec, Business Development Executive, Regional Sales, Field Sales, Territory Sales, External Sales, Outside Sales, Specification Sales, Specification Engineer, Sales Engineer, Lift, Elevator, Lift Control, Lift Monitoring, Autodialler, Lift Destination Control, Lift Controller 

Mase Consulting

Contact Us

Stonecross Place,
Stonecross Lane North,

Phone: 01942 725 479
Email: info@mase-consulting.com

CV Template & Tips

  • Use the format shown in the downloadable template below. This is a format we have found clients respond well to. It’s easy to navigate and gives all the key information required in a clear and concise manner. This format will work for the majority of professionals, however if you’re a creative or design related individual, we’d recommend a CV format that demonstrates your unique creative/design capabilities.
  • Do not write your CV as a story, it makes it very difficult to read and is extremely unengaging.  Don’t forget an employer reviews a CV for an average of 6 seconds before making a decision to review it any further.  
  • The template provided is adaptable; use your common sense when creating your CV. So for longer periods of employment you will want to include more information and for shorter periods of employment you may include less information.
  • The ‘Employment’ area of your CV is the most important for experienced candidates, as it’s often reviewed first by employers. It is therefore vital that all key details are listed, including your dates of employment, company name, job title, duties and achievements within the role.
  • Add a sentence or two about each employer including what products/services they offer. This will allow new employers to quickly understand the current and previous markets you have operated in.
  • We would advise avoiding the use of any internal jargon or acronyms when listing your duties and responsibilities. Make it relevant to a potential new employer.
  • If you are a sales professional, we would strongly advise including your financial targets and achievements, major project wins etc.
  • If you have a job title which isn’t meaningful to the outside world, we would suggest changing it to something slightly more relevant and meaningful to a potential new employer. For example: if your job title is Specials Quote Technician and you provide estimates for clients, we would suggest you change it to Estimator.
  • The 2 page CV rule is a myth.  Although it may be more applicable for fresh graduates with very little work experience, any experienced individuals should have a more detailed CV as this is your opportunity to sell yourself. From our experience a typical CV should be from 3-5 pages long.
  • Ensure your postal address, email address and contact details are up to date.
  • Ensure the finished CV is thoroughly checked for spelling mistakes and grammatical errors. The majority of clients will reject an application should there be continual mistakes.

Interview Preparation


Interview prep is vital in order to be successful within the interview process and stand out against others.  Some of the core areas to consider include the following:


Fully researching the business you are meeting is vital, as the majority of clients will ask “what do you know about our organisation?”.  The internet can provide endless historical and present information on the organisation you are meeting, but simply glancing at a company website and reviewing the basics will no longer make you stand out within a competitive market. Areas to focus your research on include:

  • The products & solutions they offer
  • The markets they operate within
  • Their competitors
  • Their unique selling points (USP’s)
  • Business size (turnover, employee numbers etc.)
  • Major project wins and successes

Don’t be worried about trying to memorise all the company information; most employers don’t mind candidates coming armed with a note pad of facts and figures. It should be written in bullet point format and be for your reference only. Try to avoid pages of information and stick to a maximum of one side of A4. If anything, we find clients are more impressed that candidates have taken the time to make notes opposed to just glancing at their company website.


We would always recommend you review the profile and background of the interview panel on LinkedIn.com prior to your meeting. This can be extremely insightful and allow you to understand more about the businesses/markets they have worked within and their personal interests. This will help you develop a rapport with the interviewers on the day.


No matter what level of role you are interviewing for you will find a large percentage of the interview will focus around you, your skills and past experience.  So although it seems an obvious area to prepare on, it’s one which candidates overlook the most.  


Knowing your CV is vital, as clients will be keen to learn more about what interested you about a certain role, what you didn’t enjoy about the position, reasons for leaving companies, salary package, duties, achievements etc. It is important you’re able to give a good account of your skills and focus on drawing synergy between your past experience and the position on offer. Most clients are looking for related examples and will therefore ask scenario based questions allowing you to draw on your own experiences to answer.


Reviewing the job description in detail prior to your interview is critical. It will allow you to not only understand more about the employers requirements but allow you to tailor your pitch in the interview.  Naturally it makes more sense spending time talking about the areas of your experience that have the most relevance to the position on offer.


Treat any interview as a two way conversation, to not only allow the employer to assess your skills but for you to assess if the business and opportunity is right for you. It is essential you are armed with intelligent questions that will make the interviewers sit back and think about before answering. For example:

  • Where do they see the biggest opportunities in the market for them to capitalise on?
  • What are the biggest threats in the market?

Questions such as the above can be extremely insightful and allow you to gain market intelligence and establish if the future of the role, their market and the business is stable.


  • Arrive in good time and ensure you are well presented
  • Listen to the questions carefully and ensure your answer is relevant
  • Don’t go off tangent
  • Lose or translate the internal jargon/acronyms of your current and previous roles to make it relevant for the prospected new employer
  • Most importantly be yourself and let your personality shine